Audi Greensboro is and has been for 7 years a Market Based Pricing store for our pre owned cars.  What Market Based Pricing means is that we price the car according to what very similar cars, to include same equipment, condition and mileage, are selling and have sold in the market.  We monitor the prices daily and adjust as needed to stay in line with the market.  In todays car selling environment, if you are not priced competitively you won't getting any interest in your cars.  We adopted this model based on feedback from most of our customers that the did not like to " haggle".  We give our customers a fair price and let them decide.   When you use this model of pricing, the price is our best price.